Elizabeth Arden, Oslo, Norway
BACKGROUND AND BRIEF:
The Elizabeth Arden brand dates back to 1910. The company has changed ownership several time over the past 20 years.
We were approached by Elizabeth Arden with a brief to develop and design a new retail concept for promoting a revitalisation of the EA brand.
CONCEPT AND DESIGN:
Glahn Retail developed a new EA concept incorporating a number of innovative features such as revolving make-up tester bars for increased customer convenience and replacing duratrans elements with electronic screens increasing the variation in messages displayed.
A signature lighting solution was identified as part of the design process.
PROJECT AND PROCESS:
Glahn Retail continues to produce retail solutions for Elizabeth Arden and has done so across the EU and North Africa. All productions and projects are being managed by Glahn Retail.
Tagged In-store design, In-store marketing, interior design, Inventory solutions, Retail design, Retail design bijouterie, Retail design department store, Retail design make-up, Retail design personal care, Retail design skincare, Retail design young make-up, shopfitting