We are retail designers.
We build brands.

Design is a big investment. You should only be satisfied when it:

• Delivers on your shopper vision
• Makes your brand stand out
• Express the brand position that you want
• Helps you increase sales

When you work with us, rest assured that we will not stop exploring ideas and options until we have delivered a design that meets these four criteria.

Even more importantly,

our creative design process brings forward new solutions that offer meaningful advantages to your in-store environment

– advantages that you may not have even considered before the design process started. This is one of the benefits of our design driven approach.

We work across the globe with more than 50% of our work being done for clients outside of Denmark. This is indicative of our ability to bring a truly international design perspective to your project.

We are constantly trying to expand our understanding of the drivers behind shopper behaviour, and how we can affect shopping behaviour by applying this knowledge.

The principle method we use is: ethnographic shopper research.

This means that our field work is done instore.

We observe shoppers and initiate open dialogues with them.

They tell us what they feel is wrong and indicate how they would like to see things improved. As field researchers, we experience problems first hand in the store.

It’s a qualitative method bringing new, specific, important and valid insights to the table

A store concept is not a manual, listing your fixtures or suggesting how they should be placed around the store.

A store concept starts with a description of the shopping experience that you want to deliver.

You need to describe scenarios that will deliver ideal shopping experiences for all target groups and occasions.

These scenarios must be visionary, yet realistic

Everything in your organization must then be aligned with the vision you have created.

At Glahn Retail we have a highly effective process for helping our clients realise their unique shopper vision. Once this is clearly outlined, then we start developing in-store solutions.

It’s not just a store’s product selection or attractive prices that bring many customers inside - it’s the great experience offered.

We develop store experiences that both impress and seduce shoppers.

During the process of impressing shoppers, we expose their senses to your brand story. When we say we seduce them, we mean delivering experiences where they feel the store does something special for them by offering them enjoyable and memorable interactions.

Excitement starts on the street. By the time we’re done with your shop windows and entrance zones, you’ll likely find the majority of your shoppers have come inside on an impulsive visit.

The shoppers entered because they were enticed by what they experienced when passing by

At Glahn Retail we have a unique shopper methodology and superior shopper insights. Both help us to develop truly exciting store experiences.

In an Omni Channel world, physical stores must focus on their primary competitive advantage

- that being, that shoppers can see, touch, try or test physical products instore. Many retailers can increase sales by refocusing on this core advantage.

Being part of an Omni Channel world also means working across media platforms to deliver a more holistic shopping experience.

Three key shopping opportunities can make a big difference for many retailers:

• Buying online and collecting the item in-store. This is convenient for shoppers and it offers great opportunities for the store to enrich the shopping experience and make additional sales.

• Online booking of services to be delivered in-store. This means that stores can prepare for the shoppers’ visit in advance. The result is a more customised, and therefore more exciting, shopping experience for the individual shopper.
• Experiencing products in-store before buying products via an instore screen. Once purchased, products will then be delivered to a specified address, or picked up later in the store. This means that a small store can offer a large selection of products.

We help our clients take advantage of Omni Channel opportunities, while also helping them avoid potential pitfalls.

You should not decide to run an in-store initiative simply because it looks good or because your competitors are doing the same.

You should do it because it’s smart business.

Ask your retail design agency to develop a solid business case before you commit yourself.

At Glahn Retail we focus our efforts on optimizing three key variables that together make up your total contribution margin:

Excitement starts on the street. By the time we’re done with your shop windows and entrance zones, you’ll likely find the majority of your shoppers have come inside on an impulsive visit.

The shoppers entered because they were enticed by what they experienced when passing by

At Glahn Retail we have a unique shopper methodology and superior shopper insights. Both help us to develop truly exciting store experiences.

In-store design doesn’t excite shoppers. It’s the total retail experience that does.

Six disciplines must be effectively aligned to create a complete and compelling experience:

1. Retail design
2. Omni Channel solutions
3. Communication

1. Merchandising
2. Service
3. In-store activities

Once we have developed a shopper vision, we define how that vision impacts each of the 6 retail disciplines and we determine how these six disciplines should be integrated instore.