© 2015-2016 - Glahn Retail A/S. All rights reserved.
Design is a big investment. You should only be satisfied when it:
When you work with us, rest assured that we will not stop exploring ideas and options until we have delivered a design that meets these four criteria.
Even more importantly,
our creative design process brings forward new solutions that offer meaningful advantages to your in-store environment
– advantages that you may not have even considered before the design process started. This is one of the benefits of our design driven approach.
We work across the globe with more than 50% of our work being done for clients outside of Denmark. This is indicative of our ability to bring a truly international design perspective to your project.
We are constantly trying to expand our understanding of the drivers behind shopper behaviour, and how we can affect shopping behaviour by applying this knowledge.
The principle method we use is: ethnographic shopper research.
This means that our field work is done instore.
We observe shoppers and initiate open dialogues with them.
They tell us what they feel is wrong and indicate how they would like to see things improved. As field researchers, we experience problems first hand in the store.
It’s a qualitative method bringing new, specific, important and valid insights to the table
A store concept is not a manual, listing your fixtures or suggesting how they should be placed around the store.
A store concept starts with a description of the shopping experience that you want to deliver.
You need to describe scenarios that will deliver ideal shopping experiences for all target groups and occasions.
These scenarios must be visionary, yet realistic
Everything in your organization must then be aligned with the vision you have created.
At Glahn Retail we have a highly effective process for helping our clients realise their unique shopper vision. Once this is clearly outlined, then we start developing in-store solutions.
It’s not just a store’s product selection or attractive prices that bring many customers inside - it’s the great experience offered.
We develop store experiences that both impress and seduce shoppers.
During the process of impressing shoppers, we expose their senses to your brand story. When we say we seduce them, we mean delivering experiences where they feel the store does something special for them by offering them enjoyable and memorable interactions.
Excitement starts on the street. By the time we’re done with your shop windows and entrance zones, you’ll likely find the majority of your shoppers have come inside on an impulsive visit.
The shoppers entered because they were enticed by what they experienced when passing by
At Glahn Retail we have a unique shopper methodology and superior shopper insights. Both help us to develop truly exciting store experiences.
In an Omni Channel world, physical stores must focus on their primary competitive advantage
- that being, that shoppers can see, touch, try or test physical products instore. Many retailers can increase sales by refocusing on this core advantage.
Being part of an Omni Channel world also means working across media platforms to deliver a more holistic shopping experience.
Three key shopping opportunities can make a big difference for many retailers:
We help our clients take advantage of Omni Channel opportunities, while also helping them avoid potential pitfalls.
You should not decide to run an in-store initiative simply because it looks good or because your competitors are doing the same.
You should do it because it’s smart business.
Ask your retail design agency to develop a solid business case before you commit yourself.
At Glahn Retail we focus our efforts on optimizing three key variables that together make up your total contribution margin:
Excitement starts on the street. By the time we’re done with your shop windows and entrance zones, you’ll likely find the majority of your shoppers have come inside on an impulsive visit.
The shoppers entered because they were enticed by what they experienced when passing by
At Glahn Retail we have a unique shopper methodology and superior shopper insights. Both help us to develop truly exciting store experiences.
In-store design doesn’t excite shoppers. It’s the total retail experience that does.
Six disciplines must be effectively aligned to create a complete and compelling experience:
Once we have developed a shopper vision, we define how that vision impacts each of the 6 retail disciplines and we determine how these six disciplines should be integrated instore.
An accurate and extensive understanding of shopper behaviour is essential when developing a new store concept
We carry out ethnographic shopper research to deliver hands-on, useful and valid shopper insights.
We develop total store concepts. We start by defining the shopper experiences that the store should be delivering. This is what we call the shopper vision. When ambitious yet realistic shopper experiences are defined, we can then determine how other aspects of the store should be developed to support this overarching vision.
We develop total store concepts.
We start by defining the shopper experiences that the store should be delivering.
This is what we call the shopper vision. When ambitious yet realistic shopper experiences are defined, we can then determine how other aspects of the store should be developed to support this overarching vision.
We create retail design that delivers strategic advantages. When relevant, we include Omni Chanel solutions and unique product experiences. We also develop merchandising solutions, in-store communication and events, believing that
integrated solutions offer many significant benefits.
The vision for a new store concept isn’t fully realized until all elements are produced and implemented.
All too often a compelling vision is never fulfilled because implementation falls short, which is why we take responsibility for both this and the production process.
We have a network of production partners in Denmark and around the world to obtain the right quality and price for the job.
They work according to our standards and they work with our project management tools.
Throughout the entire process,
our focus remains on achieving the ultimate goal of the project; to increase our clients´ profitability.
We therefore follow up, and if necessary, make further improvements until that goal is reached.
Our first order of business is to develop a clear understanding of your brand, your goals for the project and your functional needs.
We use the kickoff workshop to facilitate a dialogue that helps us obtain this knowledge. It’s also a chance for us to show you early ideas, inspiration and thoughts.
Throughout the workshop, the topics discussed could relate to design, shopper behaviour, branding or sales, and the dialogue (that comes out of this) functions as an effective briefing for the design team.
In the design lab, we produce a number of ideas on how to achieve the project’s objectives. Before focusing on a specific design,
we first show you different sketches and various design directions that we will then ask for feedback on.
In some circumstances, we’ll even work together to create additional sketches that try out new angles and solutions.
The process is explorative until a decision is made about which design to go with.
The next step is to make a complete 3D model of the store or shop-inshop solution.
Extremely realistic, this high quality model gives you an opportunity to see and experience what the design will look like when we are done.
The model can be viewed from all angels, which helps when trying understand how everything will function on the retail floor. We often develop 2 or 3 different models to give you the opportunity to choose which will work best for you.
Once a decision is made about the look of the store or shop-in shop solution, then technical drawings of all parts of the store will be developed.
The technical drawings include all functionalities, materials, colours etc.
It is from these drawings that we will ask our partners to provide quotes for production and installation..
Design Director & CEO
Mobile: +45 26166268
E-mail: hg@glahnretail.com
Glahn Retail, Vermundsgade 40 B, 2100 Copenhagen, Denmark